Post by account_disabled on Mar 14, 2024 5:46:12 GMT
Milan Fashion Week 2016: Instagram wins! MFW: 231 thousand posts for a total of 40.8 million interactions. These are the definitive numbers of the Milan Fashion Week social marathon that emerged from the Blogmeter analysis. Milan Fashion Week 2016 ended last Monday 26 September and Blogmeter, with the Instagram Fashion Index, monitored the word of mouth and social performances of the brands on Instagram. In particular, it identified the best Instagram accounts among the 68 that showed, according to the official calendar of the National Chamber of Italian Fashion in terms of engagement, new followers, unique authors, top content and influencers.
Furthermore, it analyzed the online word of mouth generated by Find Your Phone Number the event's official hashtags on Instagram. The results of the analysis speak clearly: during the six days of the event, from 21 to 26 September, 231 thousand posts were collected on the social network dedicated to photos , for a total of 40.8 million interactions . The peak of engagement was achieved on September 23, the third day of the #MFW, with the publication of Gigi Hadid 's post dedicated to the Moschino fashion show, which totaled around 1 million interactions. Furthermore, there were more than 90K unique authors who posted or commented on the event, 65% of whom were women and almost 35% men. The influencer who obtained the highest engagement is Chiara Ferragni , particularly active during this fashion week.
Furthermore, on September 24th the blogger launched the new spring/summer 2017 collection of her footwear line in Milan. Chiara Ferragni Among the brands that showed, the king on Instagram of this edition of Milan fashion week 2016 was Gucci, which in the period considered generated around 2.4 million interactions and 123 thousand new followers: the most engaging hashtag was relating to the designer #alessandromichele, present in almost all the 67 posts published by the Florentine fashion house. Also amplifying Gucci's social success was the presentation of the new #GucciTailoring campaign for Cruise 2017 starring the British actor #TomHiddleSton.
Furthermore, it analyzed the online word of mouth generated by Find Your Phone Number the event's official hashtags on Instagram. The results of the analysis speak clearly: during the six days of the event, from 21 to 26 September, 231 thousand posts were collected on the social network dedicated to photos , for a total of 40.8 million interactions . The peak of engagement was achieved on September 23, the third day of the #MFW, with the publication of Gigi Hadid 's post dedicated to the Moschino fashion show, which totaled around 1 million interactions. Furthermore, there were more than 90K unique authors who posted or commented on the event, 65% of whom were women and almost 35% men. The influencer who obtained the highest engagement is Chiara Ferragni , particularly active during this fashion week.
Furthermore, on September 24th the blogger launched the new spring/summer 2017 collection of her footwear line in Milan. Chiara Ferragni Among the brands that showed, the king on Instagram of this edition of Milan fashion week 2016 was Gucci, which in the period considered generated around 2.4 million interactions and 123 thousand new followers: the most engaging hashtag was relating to the designer #alessandromichele, present in almost all the 67 posts published by the Florentine fashion house. Also amplifying Gucci's social success was the presentation of the new #GucciTailoring campaign for Cruise 2017 starring the British actor #TomHiddleSton.